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Crystal Ma

Crystal Ma

UX/UI Designer crafting delightful digital experiences

UX/UI Designer crafting

delightful digital experiences

Passionate about creating user-centered designs that solve real problems and bring joy to everyday interactions.

About Me

About Me

Hi! I’m Crystal, a Canadian UX/UI designer based in Japan with 6+ years of experience creating intuitive digital products. I specialize in translating complex ideas into clear, user-centered experiences that balance user needs with business goals.


I’ve worked across industries including healthcare and medtech, consumer goods, e-commerce, architecture and construction, education, and SaaS, collaborating with both global brands and early-stage startups.


In my spare time I enjoy thrifting/shopping for handmade trinkets, watching anime, listening to music, going to concerts, going on nature walks, traveling, etc!

Visual Design

Creating beautiful, modern interfaces with attention to detail

User Research

Understanding user needs through research and testing

Problem Solving

Turning complex problems into simple, elegant solutions

Prototyping

Rapid prototyping and iteration to validate ideas

Selected Work

Selected Work

A collection of projects that showcase my approach to solving various design challenges.

Certain projects are under NDA, but I’m happy to share details- just reach out for access.

UI & Redesign for MedTech Software & UX Consulting

Redesigned UI for a Japanese medical software and advised UX processes for a medtech startup, improving usability for clinical workflows.

Premium UX Template for Framer

Role

Lead UX/UI Designer

Scope

UI, Interaction Design, UX

UI & Redesign for MedTech Software & UX Consulting

Redesigned UI for a Japanese medical software and advised UX processes for a medtech startup, improving usability for clinical workflows.

Role

Lead UX/UI Designer

Scope

UI, Interaction Design, UX

Improving Access to Maternal Vaccine Information

Designed a LINE LIFF app to help expectant mothers in Japan understand RSV and the Abrysvo vaccine.

Premium UX Template for Framer

Role

UX/UI Designer

Scope

Market Research, Product Strategy, UX/UI Design

Improving Access to Maternal Vaccine Information

Designed a LINE LIFF app to help expectant mothers in Japan understand RSV and the Abrysvo vaccine.

Premium UX Template for Framer

Role

UX/UI Designer

Scope

Market Research, Product Strategy, UX/UI Design

Improving Access to Maternal Vaccine Information

Designed a LINE LIFF app to help expectant mothers in Japan understand RSV and the Abrysvo vaccine.

Role

UX/UI Designer

Scope

Market Research, Product Strategy, UX/UI Design

Interactive AI Whiteboard

Led design of a collaborative whiteboard feature for a Japanese AI data startup, enabling global expansion.

Premium UX Template for Framer

Role

UI Designer & UX Advisor

Scope

Feature Definition, IA, User Flows, Prototyping


Interactive AI Whiteboard

Led design of a collaborative whiteboard feature for a Japanese AI data startup, enabling global expansion.

Role

UI Designer & UX Advisor

Scope

Feature Definition, IA, User Flows, Prototyping

Designing a Mental Health Support Platform

Designed an end-to-end mental health app connecting users with volunteer care workers and peers through an interactive support experience.

Premium UX Template for Framer

Role

UX/UI Designer

Scope

UX Research, UI Design, IA, User Flows, Prototyping

Designing a Mental Health Support Platform

Designed an end-to-end mental health app connecting users with volunteer care workers and peers through an interactive support experience.

Role

UX/UI Designer

Scope

UX Research, UI Design, IA, User Flows, Prototyping

UI Design for Period-tracking app detecting abnormalities

Designed 40+ screens informed by user research to help users recognize patterns linked to endometriosis and related conditions.

Premium UX Template for Framer

Role

UI Designer

Scope

Market Research, Hi-Fi Mockups, Prototyping

UI Design for Period-tracking app detecting abnormalities

Designed 40+ screens informed by user research to help users recognize patterns linked to endometriosis and related conditions.

Role

UI Designer

Scope

Market Research, Hi-Fi Mockups, Prototyping

Interior Design Landing Page

End-to-end design and development of a responsive landing page for a Japanese interior design firm.

Premium UX Template for Framer

Role

UX/UI, Developer

Scope

End-to-end design and front-end development

Interior Design Landing Page

End-to-end design and development of a responsive landing page for a Japanese interior design firm.

Premium UX Template for Framer

Role

UX/UI, Developer

Scope

End-to-end design and front-end development

Interior Design Landing Page

End-to-end design and development of a responsive landing page for a Japanese interior design firm.

Role

UX/UI, Developer

Scope

End-to-end design and front-end development

  • UX DESIGN

  • UI DESIGN

  • PRODUCT STRATEGY

  • USER RESEARCH

  • PROTOTYPING

  • DESIGN SYSTEMS

  • INTERACTION DESIGN

Experience

Experience

Experience Designer

Experience Designer

Publicis Groupe Japan

Publicis Groupe Japan

May 2023 - Present

May 2023 - Present

UX/UI Designer

UX/UI Designer

Tag

Tag

Dec 2022 - May 2023

Dec 2022 - May 2023

Product Designer

Product Designer

株式会社Biz Freak

株式会社Biz Freak

Apr 2022 - Nov 2022

Apr 2022 - Nov 2022

UX/UI Designer

UX/UI Designer

Freelance

Freelance

2015 - Present

2015 - Present

Editor

Editor

Spectrum Tokyo

Spectrum Tokyo

Oct 2024 - Present

Oct 2024 - Present

Let's Work Together

Let's Work Together

I'm always interested in hearing about new projects and opportunities. Feel free to reach out!

I'm always interested in hearing about new projects and opportunities. Feel free to reach out!

I'm always interested in hearing about new projects and opportunities. Feel free to reach out!

© 2026 Crystal Ma. All rights reserved.